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According to the New Zealand Transport Agency (NZTA) website,
, 327 in 2016, and 319 in 2015. The same agency says that every year, roughly 90 of those deaths are the result of occupants not wearing seatbelts. Because the main offenders are young men from rural areas, the NZTA, local ad agency
, and
Vice media worked on a campaign
aimed at those lads called “Belted Survivors.” The series shows re-created post-crash photos of 10 guys who would be dead if not for their seat belts.
The agency enlisted special effects company PROFX, who worked on “
The Hobbit”
and “
Thor: Ragnarok”
movies, to make the 10 fellows look like their images in post-crash photos. (Since they had, of course, healed before this campaign was conceived.) The creative team also had an emergency medical specialist on hand for guidance. Referring to the black-and-blue sashes each man wore across his body, she said, “A seatbelt really does leave a mark like this. They will save your life, but they will leave you a mark to show how they’ve done it.”
You can check out all of the images
. In addition to the 10 posting the images on their social media, and
telling their stories on YouTube
, NZTA is running billboards and social videos to “prove a seatbelt is a tool worth using.” This is an ongoing campaign, so a dedicated website continues to gather stories from other survivors who could be the subject of future profiles.
A similar idea could benefit the U.S. The
National Highway Traffic Safety Administration
said that of the 23,714 people killed in car crashes in 2016,
. Surprisingly, the 13- to 15-year-old age group had the highest rate of unrestrained deaths, at 62 percent. When broken out by vehicle type, pickup truck drivers had the highest rates of going without seatbelts, at 60 percent.
, “Adults who live in non-metropolitan areas are less likely to wear seatbelts than adults who live in metropolitan areas.”
from Autoblog https://ift.tt/2HdocNF