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Robert De
is living the ideal blueprint for a respected veteran actor. At age 75, he’s continuing to make films (Martin Scorsese and
Joaquin Phoenix films nonetheless)
, he’s set to be honored at the Marrakech Film Festival, and he’s still getting those
checks. His newest source of cash flow is coming courtesy of
, with the announcement at the
that De Niro will lead a new advertising campaign for the
.
The new campaign was introduced in tandem with the European debut of the
all-electric version of the Kia Niro
. Likewise, the De Niro campaign will strictly be used for the European market. It will include not only TV spots, but digital and print advertising, as well. In a culture that is so dependent on social media that is fueled by memes, the Niro connection seems like a no-brainer.
“The communication plan for the e-Niro will be as special as the car itself,” Vice President for Marketing and Product Planning at Kia Motors Europe Artur Martins said in a press release. “These advertisements will draw on Robert De Niro’s unique ability to entertain, as he educates drivers about the e-Niro — a car that breaks down many of the obstacles to
ownership in a way that few others have.”
The e-Niro, which claims a 301-mile range on a single electric charge by European measurements (280 miles in the U.S.), is part of a larger Niro family. In the U.S., Kia currently offers a
variant, as well as a
variant, and is expected to launch the all-electric version in the future.
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