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Geely poaches Jaguar designer Wayne Burgess

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The fact is simple:

Chinese automaker Geely

just poached designer Wayne Burgess from

Jaguar

. Burgess will oversee a team of 100 designers and staff, in charge of projects encompassing all of Geely’s brands, and report to Peter Horbury, Geely’s EVP of design. Burgess, who started at

Jaguar

in 1997, was lately the production studio director for Jaguar

Land Rover

‘s Special Vehicle Operations, and the head of Jaguar’s production cars. His credits include the

F-Type

,

F-Pace

,

I-Pace

, and current

XJ

, as well as being an Ian Callum stand-in at events.

The implications of this personnel move carry the easy-to-ignore weight of another domino falling in what could be a monumental Chinese long game. Geely owns an eponymous car brand in China, as well the Chinese-Swedish

Lynk & Co

, Sweden’s

Volvo

, England’s

Lotus

and

London

Electric Vehicle Company (makers of electric black cabs), Malaysia’s

Proton

, and U.S. flying car startup

Terrafugia

. Burgess won’t need to leave home, because Geely’s opening a design center in Coventry, England, to go along with its other centers in Barcelona, Gothenburg, Los Angeles and Shanghai.

If you’re keeping track, Burgess’ flight maintains the quickening pace of talent headed to Chinese automakers that we give scant attention. After Geely bought

Volvo

in 2010, it moved longtime Volvo designer Peter Horbury, now Burgess’ boss, to Shanghai. At the time, the news evoked a chortle.

Compare that to last week, when

GAC Motor designer David Hilton said

, “There are now more

auto designers

in Shanghai than in any other city in the world, including Detroit and L.A.” Hilton, by the way, was

Bentley’s head of exterior design

until September last year. The same month,

ex-Rolls Royce pen Giles Taylor

, who brought us the

Cullinan

, jetted to Munich to lead FAW’s Hongqi luxury brand. One month before that, ex-

Land Rover

designer Phil Simmons had taken over at Great Wall brand Haval. One month after that, ex-

Mazda

and

BMW

designer

Kevin Rice became VP of design at Chery

. Ex-

Audi

man Wolfgang Egger took over at BYD in 2017. Oh yeah, Hilton’s comments came

in a Wall Street Journal article

about this very migration.

Mass distribution is nearing the developed world in the Northern Hemisphere, too.

Lynk & Co wants to get its papers

for Europe this year.

Zotye just named its first batch

of U.S.

dealers

in advance of a planned launch here in 2020.

Guangzhou Auto was at the same

U.S. dealer meetings at Zotye, aiming for a U.S. rollout in early 2020. And Kaiyun’s already been approved

to sell its little Pickman electric pickup

here —

but for $8,950 instead of the $5,000

previously reported.

Autoblog

published a post in 2004 — the year the site started — titled, “

The Chinese are coming!

” There have been a few more such posts since then. Looks like we’re finally close. Real close.

As for Burgess, Geely’s statement on the hire read, “The addition of Geely Design UK showcases Geely’s commitment to the UK and also shows Britain’s leading position in the areas of creativity and design. Wayne brings with him a wealth of experience in premium

car design

which will help us develop our brands.”

Related Video:

from Autoblog http://bit.ly/2RFZ5U6