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With the
and “Baby Bronco” among the hottest coming attractions to the automotive world, it’s tempting to tie any
news that involves the phrase “four-wheel drive” with the new off-roaders. Australian outlet
Go Auto
discovered two
trademark applications for the name “Puma.” Both were lodged in the past 30 days, one covering
, one New Zealand. The goods and services the name would apply to? “Motor land vehicles, namely automobiles, pick-up trucks, utility trucks, four-wheel drive vehicles and
, and parts thereof.”
That has pundits wondering if the U.S. automaker will dub the baby Bronco the Puma. If so, this would mean the resurrection of the moniker, first
sold in Europe from 1997 to 2002. Although only on sale for five years, the Puma won numerous awards and earned quite the following. Around 2009 industry observers
believed the Puma might return
, as the smoke from The Great Recession cleared and other automakers rolled out small coupes like the
and
, but nothing came of it. Ford still holds the rights to the Puma name in Europe through 2025.
If Puma gets the nod overseas, the name seems unlikely to make it here. Ford didn’t apply for a Puma trademark application in the U.S.. In May of this year the automaker
registered the Maverick and Timberline names
domestically, and many expect Maverick to win the name game. Ford once owned the rights to the Maverick name in Australia, which it used on a series of rebadged
Patrols, but let the trademark lapse. With
that
Ford intends to build a Bronco sub-brand
, though, all the registered names we know of so far could find homes eventually.
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