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Audi Wants to Lead Growth with SUV Push

Audi Wants to Lead Growth with SUV Push

Despite their size, weight, and fuel consumption the distinctly American SUV is taking over the world. And with their apparent resilience even in the face of high fuel prices, the segment can’t be avoided by anyone, especially luxury manufacturers like Audi, which recently said that its SUV lineup will expand to seven models by 2019.

“The most interesting segment in the automotive industry at present has three letters: SUV. No other type of car has higher growth figures,” wrote the company in a recently published release.

Audi still lags behind in SUV production, though. Whereas the brand currently only offers four SUVs, BMW and Mercedes already offer five and seven respectively. As a result, Audi is on an SUV offensive.

With European governments and China still interested in keeping emissions down in its big cities, though, the need for ever more efficient SUVs is ever present.

That’s why Audi plans to introduce the e-tron, its first all electric vehicle, as an SUV. Voggenreiter went on to say that he doesn’t really believe it will have a direct competitor, since he considers Tesla’s Model X as more of a crossover, according to Automotive News.

And while the e-tron is set to arrive in 2018, electric vehicles still have a long way to go before they start posting numbers like the Q5. In the meantime, then, Audi plans to release the mildly electrified Q8 and the small, sporty, Q4.

With all three SUVs coming by 2019, that will move Audi’s SUV lineup from four vehicles to seven, and into contention with its German luxury rivals.

[source: Automotive News]

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March 28, 2017 at 07:27AM

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