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Audi cancels its European Delivery option for U.S. buyers

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is dropping European Delivery from its list of options for 2019. The German manufacturer


the option way back in 2006. If you try to visit the


, you will be met with a message saying that orders are no longer being accepted for the program. We asked Audi if this was the case and got confirmation of the program’s demise.

“Due to recent changes in the distribution process and the manufacturing of key Audi models outside Ingolstadt and Neckarsulm, Audi AG has decided to end its European Delivery program for US customers at the conclusion of 2018,” an Audi spokesperson told us.

It’s a super disappointing move from


, as European Delivery is one of the coolest option boxes to check for a

new car

made there. Audi’s program offered a five percent discount on most models, a one-night hotel stay, ground transportation, and breakfast and lunch on delivery day. Depending on the model, you’d arrive in Ingolstadt or Neckarsulm and get a factory tour — Ingolstadt included free museum tickets, too. Once you’ve gone to Audi college for the requisite amount of time, you’re free to roam about Europe with your brand-new car. Audi provided 15 days of free


, and owners could return it to one of 17 different locations upon departure. After returning it, you fly home and collect the car at your local


in a couple weeks.

If it sounds like Audi was paying for a trip gallivanting around Europe in your new

luxury car

, that’s because it was. Depending on how expensive your car was to begin with, the discount could essentially pay for your vacation and more. We don’t have any figures to know how popular the option was, but it wasn’t the easiest thing to pull off all the time. Programs like these required the buyer to have financing arranged before it was even built, and then you had to wait for your car to physically be assembled before going to get it. Not everybody has this amount of forethought or time to get a new car.

The problem here is described as changes to distribution and manufacturing, not demand-related. However, Audi would never say they’re ending a program because nobody wanted it anyway. Regardless of the reasons for its disappearance, we’ll be sad to see it go. Similar European delivery options are still available for brands like









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