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Earlier this month, it was reported that
Jaguar Land Rover is due for a turnaround plan
to cut costs and improve cash flow. The owner of JLR,
Motors, is scheduling a 18-month plan called “Project Change,” worth $3.2 billion.
But it seems a step in the right direction has already been taken with the introduction of
electric I-Pace:
that Jaguar sold 1,200 I-Pace models in October, which represents strong growth for the brand and the new model. 8.7 percent of Jaguar’s total October sales consisted of the I-Pace, meaning that the total October sales volume of 13,764 units was largely boosted by the new electric
. Total sales were up 11.6 percent, and it was overall the best October ever for JLR.
Some 2,500 I-Pace crossovers have been sold so far. The October sales figure is a noticeable rise from September’s 710 cars, which itself is a strong pickup from just 140 cars sold in August. These are signs of both production and sales perking up, and it wouldn’t be surprising to see monthly I-Pace sales hit 2,000 units sometime soon.
It helps that the
I-Pace is priced competitively
with
and X, starting at $70,495 including destination charge, with Jaguar-like performance and looks.
Last month, we reported of
Jaguar possibly going electric-only
in the next decade, with a portfolio consisting of an electric
, a full-sized EV crossover and an electric
in addition to the I-Pace. Brexit uncertainty and China-market woes mean Jaguar is on unstable ground, but as its owner is about to run an even tighter ship, and it first full-electric model is visibly picking up the pace, the coming decade could turn out to be a positive for Jaguar.
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