Watch: Audi Take On Bull in New S5 Ad
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With pricing and figures announced for the S5 and S5 Sportback now, it’s time for an ad. The latest, titled “Monster” features an S5 driver at a rodeo taming a bull.
It’s a bit of an odd choice, since Audi owns Lamborghini, a bull not particularly interested in being tamed, but all the same the setting—a rodeo—and the imagery—taming a powerful beast—suit the 354 hp S5 pretty well.
Starting at $54,400 for the five-door Sportback, the new model will be the fastest off the line in its segment, with a 0-60 time of 4.5 seconds.
“Progress is never backing down,” finishes the ad. Watch the ad above.
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February 24, 2017 at 03:37AM