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Sarah Finley, who traded in her 2003 VW Beetle for a "clean-diesel" 2010 Jetta, says her praise of her car directly influenced two of her friends, a couple, to buy Jetta and Golf SportWagen TDI models — the Golf was bought a week before the scandal went public. Edward Boches, an advertising professor at Boston University, recalls a famous VW print ad from 1963 titled "How to do a Volkswagen ad," a storied piece of brand lore now hovering over a controversy that contradicts everything the brand once stood for.
from Volkswagen News http://ift.tt/1jkbnBb
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