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While many carmakers traditionally known for
have bolstered their lineups with SUVs and
, that will not happen with
. At least according to McLaren design chief Mark Roberts,
.
Roberts made the statement at an event preceding the Canadian International Auto Show in Toronto, saying, “We really do deliver on the ultimate driving experience. For us, it means no compromise. An SUV doesn’t allow us to deliver on that. It’s not a no-compromise kind of vehicle.” Company boss Mike Flewitt was asked the same question
, and the response was similar: “We need to remain very focused.
is a
brand, and that’s exactly what we’re going to remain.”
For a number of sports car brands now offering SUVs, it’s all about making money to make money: Selling profitable, in-demand, high-riding vehicles provides them with the bankroll to keep developing their low-slung core products that show the brand in the best light. For McLaren, dilution like that isn’t an option, despite its intent to bring as many as 18 new models to the market by 2025, electrifying its lineup with
tech. Roberts told
Automotive News
: “For a small company like McLaren, it’s a big deal and a big challenge. It’s putting a big demand on [McLaren’s production facility] to step up to demand and build more volume.”
Still, for some carmakers, the old thought “Never say never again” will prove true:
CEO
famously told reporters in 2016,
“We won’t make an SUV. You’ll have to shoot me first.”
Despite that,
Ferrari confirmed an SUV was on the table
when the late Marchionne was still very much alive. And
, which recently launched its massive
SUV, reportedly “
as late as 2013.
Related Video:
from Autoblog http://bit.ly/2DSmQni