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More details are trickling out about the production version of the
, the Korean brand’s first foray into the pickup truck market.
For starters, don’t expect it to look much like the concept version that
bowed in Detroit way back in 2015
.
Motor Trend spoke with SangYup Lee
, head of the
Global Design Center in Korea, who said the design strategy has changed in the intervening years, which saw the ouster of former U.S. CEO Dave Zuchowski amid a sales slide and a focus on other vehicles. Lee says Hyundai no longer feels the need to make every vehicle look similar, and so he wants
to look striking, demanding a second look. The new Santa Cruz, he said, “will be a lot more distinctive” and have “a lot more character.” It’ll still be a
pickup truck, “but the look of it is a lot more progressive.”
Separately,
may have dropped a hint about its sales and marketing strategy for the new crossover pickup.
CarBuzz
spoke with Hyundai Vice President of Product Mike O’Brien, who cited the example of used
being snapped up from
lots because of their pricing. “There’s a lot of customers who wish they can have a
but can’t afford one,” he
.
We already know that Hyundai is
eager to get the Santa Cruz into production
for a
– and
-mad U.S. market, that it’ll be built on the same platform as the redesigned 2020
and that it has evolved from a two-door concept to a five-seat, four-door truck. There will also reportedly be a corresponding
version later.
Reports vary on whether the truck will launch in 2020 or 2021. If it’s the former, then we’d expect an unveiling sometime this year.
Related Video:
from Autoblog http://bit.ly/2BIvggH