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2019 Lincoln Continental will cost as much as $5,000 more

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Rumors have been

swirling for months

about the fate of the slow-selling

Lincoln Continental



‘s larger plans to pare cars from its lineup in favor of




. But now comes word of official order guides that show the 2019


priced as much as $4,925 more than the previous year’s model.

That price bump brings more perks for buyers, however.

According to CarsDirect

, all models will get adaptive cruise control and the


Co-Pilot360 suite of safety technology, which includes automatic emergency braking, blind-spot information system and rearview camera.

The base level Continental Premiere will start at $47,140, including destination fee, which is $985 more than the 2018 model. The Reserve model is where the starting price jumps $4,925 to $60,705. It adds technology like a 360-degree camera, heads-up display and park assist, plus heated rear seats and steering wheel and windshield wiper de-icer. The top-of-the-line Black Label edition starts at $71,040, an increase of $4,630, and adds 30-way adjustable seats.

Those prices are considerably cheaper than comparably equipped competitors like the

Audi A8


BMW 7 Series

, of course, but that value proposition hasn’t so far managed to help the


‘s fortunes. Lincoln sold 12,012 models of the Continental in 2017, according to Sales through August were 5,677, which is more than 29 percent off the pace at this same point last year.


revived the storied Continental nameplate

back in 2015 to much fanfare, but its market release in 2016 was a victim of bad timing, coming amid a rising tide of


. Earlier this year


reportedly showed


photos of a Continental with

rear-hinged suicide doors

that it said it planned to manufacture, which may be an attempt to drum up interest.



citing unnamed sources

familiar with


product plans, says the Continental is likely to be killed off at the end of the run of the current model in 2020. That aligns with what a

user on the Blue Oval Forums is saying

, that shift changes at the Flat Rock Assembly plant near Detroit are coming and that workers have been told the Continental can be phased out of production by next summer. One supposed possibility is Ford moving production to China, though any plans to import sedans to the U.S. from there would seemingly be negated by the same Trump administration tariffs that

killed plans to import the Ford Focus Active


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