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Being a wagon fan in America is tough, since it seems everyone prefers the higher ride heights and SUV looks of
. But today we have some good news for wagon fans via
. Apparently the 2019
is popular with well-heeled buyers, and it’s been selling quite a bit better than Buick expected.
A representative from Buick revealed that
buyers have the highest average income of any of the brand’s products. He even noted that TourX buyers’ average income is higher than
, the extra-plush variant of the three-row crossover and the most expensive vehicle in Buick’s lineup. To put the price difference into perspective, the most expensive Regal TourX starts at $35,995, while the
Avenir starts at $54,695.
Besides selling to people of some means, the Regal TourX has proven to be more popular than Buick expected. Buick’s representative said that initial estimates were that the wagon would make up about 25% of sales, but it’s actually making up about 40%. Buick has sold 3,408
in total this year, so that means about 1,400 of them were TourX wagons. Over 2018, Buick sold 14,118 Regals, meaning a little over 5,600 of them were TourXs based on the percentage.
Granted, sales still favor crossovers. Buick’s least popular crossover,
, sold about twice as many units as all Regals last quarter. Yet, we count this as good news on the wagon front. Better still, the TourX’s top rival, the
, has moved 76,000 units so far this year. Times may be tough for the wagon fan, but there are still some small wins to celebrate.
Related Video:
from Autoblog http://bit.ly/2KurUTS