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PARIS — French carmaker PSA Group said on Thursday global sales fell 10% last year to 3.49 million units, compared with a record 3.88 million in 2018, as it suffered from declining volumes in China, the Middle East and Africa.
In its European home market, Paris-based PSA’s sales declined by 2.5% in 2019 to 3.11 million vehicles, with its Opel-Vauxhall brand suffering the steepest fall, down 6.4%.
In Europe, helped by an increase in sales of light commercial vehicles (LCVs), PSA said in a statement it “maintained its position by achieving a 16.8% market share in a market that was up a slight 1.3%”. In 2018, PSA’s market share had jumped 3.8 points versus 2017 to reach 17.1%.
Fiat Chrysler Automobiles (FCA) was on the other hand hit by a 7.3% fall of its passenger cars sales in Europe. PSA and FCA said last month they had agreed on a binding merger in a $50 billion deal that will pave the way to the creation of the world’s fourth-largest car maker.
PSA’s French rival Renault is due to publish its 2019 global sales on Friday.
“2019 was a year of consolidation for Peugeot. The brand completely renewed its B-segment offering to support its sales growth in 2020,” PSA said in its statement, referring to its small passenger car line-up, adding “Citroen had the strongest growth among the top 12 best-selling brands in Europe”.
The DS brand was PSA’s only brand to boost sales globally last year, with an increase of 17.4% to 62,512 units. The Peugeot brand saw a fall of 16.3%, Citroen declined 5.1% and Opel Vauxhall 5.9%.
PSA’s sales in China fell a hefty 55.4% to 117,084 vehicles, a mere 10th of the 1 million-a-year target it had set itself a few years ago.
Sales volumes were also down 22.5% in a contracting Latin American market and 43.7% in the Middle East-Africa region — punished by the group’s forced withdrawal from Iran under threat of U.S. sanctions.
The company gave no sales forecasts for the current year.
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