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It’s no secret that
is working on a Mustang-inspired
, possibly
to be called the “Mach E” or maybe “Mach-E
,” that will have a range of more than 300 miles, and it reportedly
during the Blue Oval’s annual confab last fall in Las Vegas.
But a comment Monday from
Chairman
. highlights a shift in how the company views
going forward, and suggests that a performance-oriented
EV may be closer to the norm than an outlier.
“When we first started talking about electrification, there was this thought that there had to be a tradeoff: It was either going to be green and boring and no fun, or really exciting but burn a lot of fossil fuels,”
Automotive News quoted
Ford as saying during a luncheon event. “Electrification has come to the point that you can do both.”
That represents a significant evolution in the automaker’s thinking from its first go-round on
, represented by the likes of the
and the
. Both focused more on maximizing
than horsepower, and both are now discontinued. That’s left Ford relatively bereft of electrified options — though the
PHEV lives on, for now — at a time when it’s ramping up efforts around EVs via its new Team Edison unit and is feeling pressured by Wall Street to demonstrate that it has a solid vision for electrification, among other things.
Beyond the battery-electric
, which arrives in 2020, we know that Ford is already
planning a hybrid Mustang for 2020
and is mulling the idea of an all-electric variant of the venerable pony car. It’s also working on an
all-electric version of its best-selling F-150
.
Pairing electrification with the kind of muscle traditionally reserved for big, thirsty combustion engines is hardly a novel strategy these days. It’s practically
‘s raison d’être, and it has echoes in EVs like the next-generation
and the upcoming
. It just might be a smart bet by Ford, and it could also be one reason that its partnership talks with
, while reportedly nearing fruit on developing self-driving vehicles, are
struggling to find common ground for teaming on EVs
.
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