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Rumors of a
bubbled for years before
Audi shot them down earlier this month
. The
of a
lasted nine days before
put the kibosh on it.
Auto Express
reported last week that Audi planned to make the next-generation
a four-door only proposition, eliminating the coupe and roadster due to shrinking demand. This week, Audi’s global head of PR, Peter Oberndorfer, rubbished the report. In an interview with
Car Advice
during the launch of the new
, he said, “Where the recent stories came from, I don’t know. I don’t know about a four-door
.”
Even ruling out
Auto Express
‘ sources, we could make a compelling, albeit circumstantial, case for the rumor. Audi showed the four-door
. The brand’s head of R&D at the time, Ulrich Hackenberg, said the automaker was exploring a TT family as other vehicles in the lineup welcomed Sportback variants. TT sales have declined, although not precipitously, and the two-door
market is shrinking globally. Sedans are going away, vintage car nameplates are returning as
, and four-door transformations known by Audi as Sportback, by
as Gran Coupe, and
as just Coupe, are accepted facts of life.
Oberndorfer told
Car Advice
, “Actually we had the idea of a TT ‘family,’ so to speak. Not so much anymore.” It wasn’t just the question of how to turn an icon into a practical offering, nor was it just Dieselgate. Oberndorfer said, “You have to concentrate more and more and think about what you can do and what you can afford.” Developing gas and
lineups, plus a new
brand with its lineup, isn’t cheap.
The Audi exec added, “So we’re quite happy with one TT at the moment.” With this news, we’d imagine the little icon’s fans are as well.
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